Top 5 Fashion Games on iOS in Italy Q4 2023

In the fourth quarter of 2023, the top 5 fashion games on iOS in Italy displayed a range of performance metrics. Here’s a detailed look at the trends for each of these popular apps, based on Sensor Tower data.

Makeup ASMR: Makeover Story from Makeup Games for FUN saw a notable increase in revenue, starting from $15 in the week of November 27 and peaking at $106 in the week of December 18. Downloads also surged, reaching a high of approximately 17.9K by the week of December 25. Weekly active users (WAU) rose significantly, climbing from 2.1K in late November to over 40.6K by the end of December.

Project Makeover by Magic Tavern, Inc. maintained a steady revenue stream throughout the quarter, averaging around $14K to $16K per week, with a peak of $16.8K in the last week of October. Downloads fluctuated, hitting a high of 7.4K in the week of October 30. WAUs remained strong, ranging from 104.5K to 121.6K, with a peak in the final week of December.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. experienced stable revenue figures, generally hovering around the $100 mark, with a peak of $148 in the week of November 20. Downloads saw a significant increase, peaking at approximately 5.6K in the week of December 25. WAUs showed a gradual increase, reaching over 33K by the end of the quarter.

Gacha Life 2 by Lunime Inc. did not generate revenue during this period but had notable download activity, starting at 11.9K in the week of October 9 and declining to around 900 by the end of December. WAUs mirrored this trend, starting at 11.6K and ending at about 5.7K.

FashionVerse: Dress Up Game from Tilting Point LLC saw a decline in both downloads and revenue over the quarter. Revenue peaked at $458 in the week of October 9 but dropped to around $124 by the end of the quarter. Downloads showed a significant drop from 11.3K in early October to almost none by December. WAUs decreased from 11K in early October to just over 4K by the end of December.

For more detailed insights and data, visit Sensor Tower.